If you’re a strategic storyteller with a passion for customer advocacy and lifecycle marketing, Kustomer’s opening for a Remote Customer Marketing Manager might be your next big move.
This remote-friendly role offers the chance to shape customer experiences at scale while working with a team that values innovation, empathy, and impact.
About Kustomer
Kustomer is a leading conversational CRM platform that helps brands like Abercrombie, Away Travel, Reformation, Hexclad, and Sweetgreen deliver personalized, efficient customer service across every channel.
With AI-powered tools, no-code configuration, and a unified data timeline, Kustomer empowers businesses to make every customer interaction memorable.
Founded in 2015 and backed by top-tier VCs, Kustomer has raised over $230M and recently secured a $30M Series B in 2025. After spinning out from Meta, the company is now scaling its AI-native platform and expanding its passionate team—known internally as the “Krew.”
Role Overview: Remote Customer Marketing Manager
This full-time remote role sits within the Marketing department and reports to the Head of Product Marketing. It’s ideal for someone who thrives in a fast-paced, collaborative environment and knows how to turn customer success into compelling stories and scalable programs.
Key Responsibilities
Case Studies & Testimonials
- Identify and craft high-impact customer stories that showcase real business results.
- Build and manage a quote library for use across sales, PR, and marketing.
- Partner with Customer Success to source advocates for events and testimonials.
- Oversee review platforms like G2 Crowd to amplify customer voices.
Advocacy & Community Building
- Launch referral programs, spotlight features, and support thought leadership initiatives.
- Host roundtables, webinars, and user group sessions to foster engagement.
Lifecycle Marketing
- Own onboarding, adoption, and retention campaigns.
- Develop automated, behavior-based journeys to drive feature usage and reduce churn.
- Promote new features and deepen customer engagement through strategic touchpoints.
Customer Education Integration
- Collaborate with Kustomer University to promote courses and certifications.
- Track learning engagement and spotlight success stories tied to educational milestones.
Measurement & Optimization
- Monitor KPIs like NPS, retention, and advocacy participation.
- A/B test messaging and creative to refine campaign performance.
Ideal Candidate Profile
You’ll thrive in this role if you:
- Have hands-on experience managing customer marketing programs end-to-end.
- Are a strong communicator who can translate technical features into customer value.
- Feel comfortable engaging with everyone from entry-level staff to C-suite leaders.
- Are creative, data-driven, and proactive in managing multiple projects.
- Love experimenting and iterating in a startup/scale-up environment.
HIPAA Compliance
As Kustomer handles sensitive personal data, all roles including this one require a commitment to privacy and compliance.
Perks & Benefits
Kustomer offers generous benefits to support your well-being and growth:
- Competitive salary + stock options
- 100% healthcare coverage (U.S.)
- WiFi & mobile reimbursement
- Generous vacation policy
- 401K (U.S.) + pension & supplemental insurance (UK)
Diversity & Inclusion
Kustomer is proud to be an equal opportunity employer. They foster an inclusive environment where diverse perspectives are celebrated, and everyone feels a sense of belonging.
Application Tips
Apply only through official Kustomer channels (emails ending in @kustomer.com).
Kustomer never asks candidates for money stay alert for scams.
Ready to apply or share this opportunity with your community? This role is perfect for remote-first professionals who want to make a meaningful impact through customer storytelling and strategic marketing.
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